The Peter G. Peterson Foundation launched a new “OweNO” ad campaign today, with these commercials featuring fictional Presidential candidate, “Hugh Jidette” (sounds like “Huge Debt”). There are two more ads in addition to the one above, which you can find on the OweNO site or here on vimeo.com. (I think my personal favorite is the one with the baby.) The “initial” investment of the Foundation to this effort is $6 million. I hope it works, or rather that it works well enough to make the project a “high bang per buck” one.
Let me know what message these ads send to you. If you are someone who’s been frustrated about the lack of outrage coming from American voters on the issue of fiscal responsibility, and even more frustrated by the politicians’ lack of candor and courage on the issue, let me know if you think these ads are helpful. What would be the logical next Hugh Jidette (or more general “OweNO”) ads in this public education series?